![]() ![]() And you wouldn’t be alone as the UK Advertising Standards Authority has banned Playrix ads and ordered that they are not to be used again. You’re probably also aware that those advertisements do not represent the game at all, as they are match three games similar to Bejeweled or Candy Crush. They’ve become something of a meme in recent months as they rather humorously show a user pulling pins and failing spectacularly at what appears to be rather simple puzzles. If you’ve been on the internet recently or played mobile games you are likely familiar with the ads for games like HomeScapes and GardenScapes. Despite a brief warning at the bottom of the video that "not all images represent actual gameplay", the ASA sided with the seven people who complained.Read more of this story at Slashdot.Those annoying puzzle ads you see on Facebook. Two Facebook ads for Homescapes and Gardenscapes, from March and April this year, were referred to the ASA for being misleading. But the games have often used ads that show a multiple-choice type puzzle to avert a catastrophe, or, more recently, the pin-pulling puzzle type. Both Homescapes and Gardenscapes are hugely popular, with more than 100 million app installs each from the Google Play store. ![]() Homescapes and Gardenscapes both use the same core gameplay loop: a home or garden needs to be renovated, and players earn the resources they need by playing a "match three" type game - similar to other popular games such as Bejewelled or Candy Crush. They showed a game where users pull pins in a specific order to solve a puzzle - though the actual games had totally different "core gameplay." The ASA said the ads should not be used again. The ads, for the Homescapes and Gardenscapes games, both come from developer Playrix. An anonymous reader quotes a report from the BBC: Two misleading ads for mobile games that bear little relation to the actual product have been banned by the Advertising Standards Authority (ASA). ![]()
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